London Media Make Up are based in Camden, North London. They teach students of all ages and prepare them with practical skills for the film industry.

I was commissioned to make a new identity for the school, including an editable website, integrated blog and other printed materials. I wanted the focus to be more on training for industry – professional but approachable too.

The new branding I made included a logo, colour scheme, including icons used for the school scanned from bits of cut out card, which directed users to the most important parts of the site. I the font ‘Century Gothic’, which was elegant in tone, but also professional and angular.